Benchvote is a DIY campaign creation platform enabling brands to build custom digital landing pages and activations without writing a line of code.
The scope of my engagement with Benchvote included:
* Brand/style refresh of existing reports and asset management modules
* Complete UI/UX overhaul of the campaign creation process
Benchvote templates span multiple industry categories and vary in functionality.
Campaigns previously contained no preview for users to engage with before deciding which template was right for their campaign requirements.
I created simple colour coded illustrations for each campaign type which give the user quick visual clues when browsing the library.
A new lightbox component was introduced which displays preview images, a short walkthrough video and live demo for each campaign.
When re-designing the campaign creator my aim was to transform a long/convoluted form into a simplified, modular wizard.
Users were previously unable to view any preview of their campaign as they were updating the creation form while the form itself was disorganised and confusing.
The staging out of this creation process will reduce hand-holding/support by Benchvote as navigation through the process is streamlined with transparency of changes made at each point.
In changing to a modular creation wizard I was able to expand upon more complicated modules unique to certain campaigns.
The Team Picker activation allows for custom configurations of players across a virtual sporting field using assets uploaded by the client.
Upon campaign finalisation, clients are able to track engagement and manage lead capture on an easy to read dashboard including graphs and charts for daily impressions, operating system access and lead location.
